How we create our visuals

A large portion of the visuals published on Nook & Fern are conceptual spaces created using 3D design and visualization tools.

We can therefore start with an idea — for example the layout of a small kitchen, the organization of a living room or the transformation of a terrace — and then build an environment that allows us to explore it visually.

This allows us, in particular, to experiment with different layouts, proportions, combinations of materials, color palettes, light sources and design solutions.

These visuals are then used to accompany our articles and to show more concretely how certain ideas could work in a space.

Creating a visual usually begins with the subject we wish to address.

We first define the type of space and the ideas we want to explore. We then build the scene by progressively working on its layout, volumes, furniture, materials, and lighting.

We can test several variations before choosing the one that best communicates the idea presented in the article.

The final result therefore serves more than just an aesthetic function. Each visualization is designed to complement the editorial content and help the reader better understand the design choices presented.

A visualization allows you to explore an idea, but it cannot reproduce all the constraints of a real space.

The dimensions, structure of a building, electrical or plumbing installations, local regulations, available materials, costs, and many other parameters can significantly alter the feasibility of a project.

Nos visuels doivent donc être considérés comme une source d'inspiration et d'exploration, et non comme des plans techniques ou des instructions professionnelles destinées à être reproduites telles quelles.

Our visuals should therefore be considered as a source of inspiration and exploration, and not as technical plans or professional instructions intended to be reproduced as is.

Some visuals may contain furniture, objects, materials or decorative elements inspired by products available in the commerce.

When we refer to a specific product in an article, we try to clearly identify it within the content.

Dans d'autres cas, les éléments présents dans une visualisation sont utilisés uniquement pour représenter un style, une forme, une matière ou une idée d'aménagement. Leur présence dans une image ne signifie donc pas nécessairement qu'il s'agit d'un produit spécifique disponible à l'achat.

This allows us to clearly distinguish visual inspiration from product recommendations.

We want Nook & Fern to gradually develop its own visual identity.

Creating our own scenes allows us to explore the same subject from multiple angles and produce visuals directly related to the ideas we wish to present, rather than simply searching for a generic image that roughly corresponds to the subject.

The same scene can also allow us to study different variations: changing a color palette, modifying the lighting, trying another material, or rearranging certain elements in order to compare several possibilities.

This approach makes the visual aspect a part of the editorial process itself.

We believe it is important that the reader can understand the nature of the content they are viewing.

When images depict digitally created concepts rather than photographed real spaces, we strive to avoid presenting them in a way that might suggest they are projects actually built or created by Nook & Fern.

As our methods and tools evolve, this page may also be updated to continue to clearly explain our creation process.